Rhonda Kallman	The Week of March 12th, 2006

Pioneering Beer Entrepreneur

1. What’s in your wallet right now?

Don't carry one.

2. What do you wish your parents taught you about money?

Instead of telling me "it doesn't grow on trees," tell me more about making it.

3. What is your worst habit around finances?

Spending it because "I won't starve" (not yet anyway).

4. What makes you happy?

My kids, husband, family, friends and watching people enjoying Edison and Moonshot (my beers).

5. Personal philosophy around money?

Use it to make more.

6. Where does money come from?

My money comes from working 18 hours a day.

7. What would you do with a million dollars?

Put it into my beer company.

8. What is your most prized possession?

My house.

9. Who is your role model?

Madonna — that woman knows how to reinvent herself!

10. What is your greatest achievement?

Being the "pioneering woman" in the beer industry.

11. How did your company get started?

Short answer? Inspired by a genius, and powered by me.

Details? After 15 years with Boston Beer, I decided to move on to the next chapter of my life. I was on vacation with my family in the Caribbean when I got a call from Dr. Joe Owades, a consultant in the brewing industry: "I'll make a beer. You start the company." Joe happens to be the guy credited with inventing light beer in the 1960s so I thought about it overnight and told Joe that if he could reinvent light beer, I'd do it. He could and I did. My company, New Century Brewing Co., now holds the patent for the new formula.

12. What contributions to society do you want to make?

Giving back, particularly to medical-related charities.

13. If you could buy one thing right now what would it be?

A mechanic to fix my 1961 Corvette.

14. Favorite activity that doesn’t cost a dime?

Sex.

15. How do you indulge yourself?

Buying a pair of good shoes.

Rhonda Kallman is a beer-industry veteran without the beer gut. In 1984, she co-founded The Boston Beer Company, makers of Samuel Adams, and during her 15-year tenure, built the most admired and best trained sales force in that highly competitive business. In 1990, the Brewers Association of America honored Kallman with its Recognition Award for being the “Pioneering Woman in the Beer Industry.”

In April 2001, Kallman founded New Century Brewing Co. to produce and market innovative American beer styles, including Edison Light Beer (named after Thomas) and Moonshot, a caffeinated beer. Three years later, INC. Magazine selected Rhonda as one of “America's 25 Most Fascinating Entrepreneurs” along with business icons Jeff Bezos, Steve Jobs, Betsey Johnson and Russell Simmons among others. Kallman is married to Matt Shanley and they reside in Cohasset, MA with their three children Callie 9, Alexander 7 and Courtney 4.

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